#thedenalilife: Why a Denali?

GMC surpassed its millionth Denali sold this year, marking a 20-year milestone that signifies both quality and luxury...but more importantly: a household name in the auto industry. Collectively, GMC Denali models have outsold entire product lines of some premium automakers in the United States; including Jaguar, Land Rover, and Porsche.

So most people will ask: what exactly does "Denali" mean? Why does a Denali trim level make it better than the other trim levels, and why is this such a big deal?

The name "Denali" gives more to a vehicle than just a bold, strong, sophisticated presence to a vehicle. It's more than just all the bells and whistles added. The name "Denali" was chosen from the Denali peak in Alaska (formerly known as Mount McKinley), the highest land point in North America. With creating the first Denali vehicle with the Yukon, GMC set to rise above the standard of other trucks and SUV's on the North American market and create something unprecedented in the SUV and truck industry.

This means that when you purchase a Denali package, you can be sure that you are getting the best technology and features available at the time in the North American auto market.

Rich Latek, marketing director for GMC says: “At the time, sport utility vehicles primarily focused on providing versatility and utility above anything else. GMC had a long-standing reputation for building strong, dependable trucks and sport-utility vehicles, but we sensed an opportunity to create a premium-grade model that could resonate with customers on a whole new level.” says Rich Latek, marketing director for GMC.